Lifedrop d.o.o. is a dedicated partner for gardening enthusiasts, serving both novice and seasoned gardeners. As one of the leading online retailers specializing in indoor and outdoor growing solutions, they have firmly established themselves in the Adriatic Region. In 2023, they also expanded their horizons, venturing into other European markets.
Our partnership with Lifedrop d.o.o. started in 2018 when we embarked on a transformative journey to enhance their e-commerce ecosystem, initially on Magento 1. Since then, we have maintained a steadfast collaboration with their team, continuously working to elevate efficiency and the user experience.
In the beginning, together we identified three main areas to focus on.
- Better UX: Improve website speed and user experience through catalog search, catalog and checkout redesign.
- Market expansion and differentiation: Our efforts extended to support Lifedrop’s expansion into new markets and differentiation of B2C and B2B business.
- Automation: Recognizing the importance of automation, we worked diligently to streamline various marketing and administration activities.
Project links:
Key project characteristics:
- Multiple website setup for B2B and B2C markets.
- Custom theme integration delivered by the customer.
- Merchant admin UI customization to reflect the specific workflow of the company.
- Migration of standard and custom entities from Magento 1 to Magento 2.
- Core newsletter system enhancement and email automation to send automatic promotional emails based on user behavior and activity.
- CSV automated product data import and CSV data export.
